The majority of law firms have obtained their clientele base over the years through valuable communication using client referrals, their stellar reputation, and general networking. In today’s technological world, communicating the core of your business comes through a well-designed and user friendly legal website. A successfully structured website will translate visitors into potential clients since it will target the right audience. The following 5 principles are essential for any law firm or lawyer to ultimately taste success and attract new clients for their legal advising practices.
#1 Use WordPress.
Websites that employ a solid Content Management System like WordPress have the capability to easily create, manage, and edit all text, videos, images, and web page content without the need for learning to write code first. WordPress is a very easy platform to work with. You can find more information about WordPress in our post “The 5 Main Reasons To Run Your Website On WordPress”.
#2 Make Your Website Mobile Friendly.
More than ever people are using mobile devices such as smartphones and tablets when browsing the Internet. In order to keep up with the times, it will be necessary for you to adapt and use responsive web design techniques so your site will appear everywhere. Your business and contact information needs to be visible from virtually any mobile device, laptop, tablet of any size smartphone or computer.
#3 One Lawyer Equals One Page. Each Service offered should have its own page too.
Each lawyer within your firm must have their own dedicated web page in order to maximize your Search Engine Optimization (SEO) strategies. This will allow the search engines to more fully recognize your company and what (and who) it specifically consists of which means your site will rank higher in the SERPS (Search Engine Results Page). Each service your company offers should also be listed on its own individual page as well.
#4 Make Finding Your Contact Information Simple.
Most lawyer’s website have a goal – to get users to fill out their contact information using the form presented, see their number, and call them. At the very least get the users’ email address for future contact. This process should be absolutely clear to all visitors how to do this when they visit your site. In other words, make it easy for them.
#5 Content Will Always Be King.
No matter how well-designed someone designs a site, if the content is unclear and boring, it will look like a vacant house that nobody wants to visit. It is crucial to clearly convey to your potential clients in an interesting and compelling manner what you have to offer and how you can solve their problems. Also, the more content you create, the more your visitors will understand what your legal services are all about. Use social media platforms such as LinkedIn for posting your latest press, articles and case analysis about your legal services.
If you haven’t considered building a new Website or a re-design of your existing Website yet, get a free consultation with us at (888) 802-1942 to find out how we can help your Website become your most powerful client acquisition channel.